Hércules Grupo Constructor
Re-branding for Hercules Construcciones to Hercules Grupo Constructor. Stelier™ created a new identity for Hercules, using as an inspiration a circle, shape that represents eternity. This is a universal esthetic shape that gives a timeless feeling. The letter "H" (for Hercules) is placed inside the circle, with an abstract meaning of an arch or a pair of columns that represent stability and strength. The H Icon is to be used in all applications, making it Hercules's identity.